Rimmel Provocalips

Price: AED 47 or so depending on where you purchase it from. 

Where: I got mine in the Rimmel stand inside the Lifestyle store on the Ground Floor in Dubai Mall.

Claims & Official information:"Up to 16 Hours of lip liberation. Wild without a trace!

• Kiss proof, transfer proof, food proof high impact endless colour.
• No tight feeling or dry lips. Lips feel smooth and moisturized all day long.
• Easy removal with Oil based makeup remover"

More information here.

Colour: The one i got is called Heartbreaker. It is a very warm reddish, brown. A bit on the dark side for tan/olive skin tones like me but would be a very nice everyday neutral for deeper/darker skin tones. 

Spectrum: Comes in 10 shades as per the website, but as usual for Dubai stores, the range is never complete.

Application: As per the website

"STEP 1: Apply colour and keep lips apart for 60 seconds until the product sets.

STEP 2: Apply topcoat to lock the colour, moisture and add shine."

Blendability: It blends well if a one thick layer is applied, adding more gets a bit tricky as it will go streaky and patchy in some areas.

Texture on skin: It has a tacky sort of feel to it, like how an eyelash glue feels like when it semi dries.

Finish: Matte but can be glossy when the clear top coat is applied.

Pigmentation: Pigmentation is good, but as is with most matte liquid lipsticks, it doesn't cover the moist part of your inner lips, which could look very odd.

Longevity: I find it stayed perfect for the first 2 hours without eating or drinking but the longer it stayed on, the patchier it became. It did however stay on my lips for more than 8 hours but it just looked like worn in, the-night-after lips.

Rating: 3/5

Cons: Smells unpleasant, but not strongly so and the texture isn't pleasant either because of its stickiness.

Conclusion: I love the idea that it is long-wearing but only in a situation where you wouldn't stuff your face with food.